SEO vs PPC: What’s Best for Your Trade Business?
Trade businesses like roofers, plumbers, and builders rely on a steady stream of local customers. To get those customers, you need to be visible where they’re looking – and today that means appearing on Google. The big question is, do you invest in Search Engine Optimisation (SEO) or pay for Pay-Per-Click (PPC) ads? Both SEO […]
How Tradesmen Should Optimise Their Google Business Profiles in 2025
If you’re a tradesman in the UK, getting found on Google is key to winning more local work. One of the best free tools available is your Google Business Profile (formerly Google My Business). But just setting it up isn’t enough. To get real results in 2025, you need to optimise it properly. In this guide, […]
Costs of Search Engine Optimisation (SEO)
If you’ve been looking into digital marketing for your trade business, you’ve probably heard that SEO is a long-term investment. But what exactly are you paying for? In this article, we’ll break down the typical costs of running a proper SEO campaign. This includes tools, time, and strategies that all play a role in helping […]
Step-by-Step SEO Guide for Tradesmen: How to Get Found on Google
If you’re a tradesman in the UK, getting found online is now just as important as doing a good job on site. Whether you’re a roofer, builder, electrician or landscaper, your next customer is likely to Google you or your services before they call. There are two types of Google results: organic and paid. However, […]
SEO vs Lead Apps Like Checkatrade: What’s Better for Tradesmen in 2025?
If you run a trade business in the UK, chances are you’ve used Bark, Checkatrade or MyBuilder at some point. They’re popular lead generation platforms. You sign up, pay a fee, and in return, you get access to local job opportunities. But are they really worth it? And how do they compare with SEO for […]
SEO vs Meta Ads for Tradesmen: Which Gets More Local Leads?
If you’re a tradesman trying to grow your business online, there’s a good chance you’ve tried running Meta Ads. Whether it’s Facebook or Instagram, the idea is simple: pay to get seen, and enquiries will follow. But how does that compare to SEO? And which one gives you more value in the long run? In […]
SEO for Tradesmen: Busting the Most Common Myths
Search Engine Optimisation (SEO) can feel confusing, especially for tradesmen. There are loads of myths floating around that make it sound harder or less useful than it really is. This blog will clear up the most common SEO myths that tradespeople hear. We’ll explain everything in simple terms, with no jargon. We work with roofers, […]
How SEO Brings in Real Leads for Tradesmen (With Real Examples)
For tradesmen in the UK, getting found on Google can be the difference between a steady flow of work and a quiet month. Unlike ads or lead apps, SEO brings people to you, and they’re usually ready to book. In this guide, we’ll explain how SEO actually works, why it generates better quality leads than […]
SEO vs Word of Mouth: Which Gets Better Results for Trade Businesses?
Word of mouth has helped trade businesses grow for decades. A good job leads to a good review. A happy customer tells a friend. Your phone rings. It works. But if you want steady growth, more control over your jobs, and a way to attract better enquiries, relying only on referrals may hold you back. […]
7 Common SEO Mistakes Tradesmen Make (And How to Avoid Them)
If you’ve tried SEO before and didn’t see results, you’re not alone. We speak to tradesmen every week who say the same thing: “I paid someone to do my SEO, but nothing happened.” In most cases, it wasn’t SEO that failed. It was the way it was done. This article covers the seven most common […]